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SEX 2024 Pinot Noir Rosé, Washington

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SEX Rosé from Pure Wine Pleasure is a standout release from Charles Smith, created to bring both personality and substance to the category. Basically, the wine was so good, he called it SEX so people would see it, buy it and give it a chance. While the name is intentionally playful, the focus is firmly on quality, Pinot Noir from Washington’s Columbia Valley, made with a minimalist approach in stainless steel. The wine shows lifted aromatics, fresh stone fruit and subtle floral notes, with a smooth texture and a crisp, refreshing finish. It’s an easygoing, expressive rosé built for broad appeal without sacrificing character.