June 13, 2012
Summer of Riesling is Back!
Let's all have a love affair with this noble grape! Summer of Riesling began at Terroir Wine Bar in the East Village of New York City in 2008 as a single-minded attempt to get guests to at least try Riesling. Throughout the entire summer (and we mean all 94 days), Terroir poured only Riesling by the glass as their white wine offering. The staff was incredulous and the guests suspect. But with 30 different glass pours and another 100 bottle offerings, they set upon a massive inspirational and educational scheme that was challenging and fun.
Fast forward to 4 years: International Riesling Foundation, Wines of Germany, Austrian Wine, Alsace Wine, Finger Lakes Wine Alliance and Wine Australia have joined with support to make Summer of Riesling 2012 the best yet! The goal is to get 500 restaurants/wine bars and 100 retailers to participate. It is very simple to sign up. Then from June 20-Sept 21 retailers have to maintain a dedicated Riesling display and host 3 Riesling tastings while restaurants have to feature 3 Rieslings by the glass and commit 2 of those Rieslings to Germany in July for the 31 days of German Riesling.
A list of the Rieslings in our portfolio; get ready for SoR2012!